Tim Holtz’ Idea-ology line consists of those strange little doo-dads that you never really knew you needed until you saw them and then wondered how you ever quite lived without them. Great for all of your paper crafting projects, scrapbooking, cards, altered books and collages. Design Tape Merchant- 6 tape rolls. Designs include: labels, calendars, vintage ads, school class list, floral flourishes, and floral pattern. All rolls have 6 yards, widths are .38″, .63″, and .75″.